Alexa is a tool created by Amazon to track various website statistics.
The Alexa Rank provides a numeric rank that compares one website to all other sites on the internet.
Google ranks as #1 currently (2020) with all other sites on the internet following behind in numeric order into the millions. Even a site with an Alexa rank of 1 million could pull in decent traffic.
For more information about the Alexa Rank please see article here.
If you would like to filter your Prospects or Partners by Alexa Rank that is easy to achieve simply by adding the Alexa Rank filter to your List View.
How to filter by Alexa Rank
- Navigate to the Partners by brand, Partners or Prospects workspaces
- The example below is using the Prospects workspace List View - If the column for Alexa Rank is not currently visible, add it to your view by selecting it from the column dropdown on the right side of the screen and clicking update:

- Look over the chart below to get an idea of what Alexa range you want to target:
Alexa Rank Estimated Monthly Visitors 0-1k 1,500,000+ 1k-10k 500,001 - 1,500,000 10k-50k 40,001 - 500,000 50k-100k 35,001 - 40,000 100k-250k 25,001 - 30,000 250k-500k 20,001 - 25,000 500k-750k 10,001 - 20,000 750k-1m 5,001 - 10,000 1m-2m 2,501 - 5,000 2m-4m 1,001 - 2,500 5m-10m 1 - 1,000 - Add a filter for Alexa Rank
- Remember, the Alexa Rank is an inverse scale, so instead of using the "greater than" modifier you will always use the "less than" modifier for filtering by Alexa Rank like shown below:
That's all! You now have your list of Prospects filtered by Alexa Rank.
Additional Tips
- Click on the Alexa Rank column header to sort from highest to lowest and click again to sort lowest to highest
- Notice that while Alexa rank factors in more than just monthly visitors, the amount of monthly visitors will generally correlate to a site's Alexa rank (see image below)
- Alexa Rank is only pulled for websites, so social profiles will have no Alexa Rank, as Alexa would rank the website as a whole (ie Instagram.com) and not by a individual influencers' profile pages.

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