How to use Alexa Rank to Filter for Prospects or Partners

Alexa is a tool created by Amazon to track various website statistics.

The Alexa Rank provides a numeric rank that compares one website to all other sites on the internet.

Google ranks as #1 currently (2020) with all other sites on the internet following behind in numeric order into the millions. Even a site with an Alexa rank of 1 million could pull in decent traffic.

For more information about the Alexa Rank please see article here.

If you would like to filter your Prospects or Partners by Alexa Rank that is easy to achieve simply by adding the Alexa Rank filter to your List View.

How to filter by Alexa Rank

1. Navigate to the Partners by brand, Partners or Prospects workspaces
   - The example below is using the Prospects workspace List View
   
   
2. If the column for Alexa Rank is not currently visible, add it to your view by selecting it from the column dropdown on the right side of the screen and clicking update:
   
   
   
   
3. Look over the chart below to get an idea of what Alexa range you want to target:
   
   

   Alexa Rank	Estimated Monthly Visitors
   0-1k	1,500,000+
   1k-10k	500,001 - 1,500,000
   10k-50k	40,001 - 500,000
   50k-100k	35,001 - 40,000
   100k-250k	25,001 - 30,000
   250k-500k	20,001 - 25,000
   500k-750k	10,001 - 20,000
   750k-1m	5,001 - 10,000
   1m-2m	2,501 - 5,000
   2m-4m	1,001 - 2,500
   5m-10m	1 - 1,000

   
   
   
4. Add a filter for Alexa Rank
   
   - Remember, the Alexa Rank is an inverse scale, so instead of using the "greater than" modifier you will always use the "less than" modifier for filtering by Alexa Rank like shown below:
   
   
   
   

That's all! You now have your list of Prospects filtered by Alexa Rank.

Additional Tips

• Click on the Alexa Rank column header to sort from highest to lowest and click again to sort lowest to highest
• Notice that while Alexa rank factors in more than just monthly visitors, the amount of monthly visitors will generally correlate to a site's Alexa rank (see image below)
• Alexa Rank is only pulled for websites, so social profiles will have no Alexa Rank, as Alexa would rank the website as a whole (ie Instagram.com) and not by a individual influencers' profile pages.