Guide to Writing Messages for Prospect Recruitment

Things to include in your initial outreach email and best practices:

• A brief introduction of your brand and the products/services you would like them to promote.
• Why you think they would make a good fit to promote your brand.
• Briefly tell them about your goals “We are looking to widen our Twitter reach..” etc.
• Influencers are more concerned with building lasting relationships than offers for one-time paid gigs so assure them you are looking to build a relationship.
• Mention special incentives like extra exposure on your social platforms to get them interested in your offer.
• A Call To Action that includes further communications (i.e. “if this is something you’d be interested, respond to this email for more details”)
• Keep in mind SPAM regulations and consider your audience. We encourage you to be aware of what can get you flagged for SPAM and work to avoid those situations as this could result in your inbox or domain getting reprimanded. 
  • Consider adding in your company address and contact information to ensure your email is professional 
  • Consider adding an unsubscribe option if you are sending in bulk (included in Email workflows as a dynamic code you can add)

Outreach Templates for Various Partner Types

Replace any text in brackets or parentheses with information about your brand and program. 

Affiliate Template: 

Hello,

I’m ____  and I work with [Brand name], a _______ that sells ____. We are looking to promote our brand (in specific region, for certain quarter, to reach certain goal, etc..). We would love to start advertising on your site. Your audience seems to be perfect for our company and I think our brands could be a great fit.

 We would be able to offer (exclusives codes, product deals, seasonal promotions) and would be interested in hearing what placement opportunities are available.

We would love to invite you to join our affiliate program, please let me know if you’re interested and I can send over more details. 

We look forward to working with you!

Thank you,

XXX

Content Partner Template:

Hello,

My name is _____ and I work with [Brand name]. We are looking into (enter quarter or season i.e. 2018 Q2 or 2018 Holiday) placement opportunities for (product category i.e. Bridal Dresses or PC Accessories). I wanted to reach out to see if you would be interested in discussing our options to advertise with you further. 

Specifically, we are looking to promote our (exact product or line of products + links)

I noticed that your content has a strong focus on (general product category i.e. PC Accessories) and I think a partnership would be a great fit for our brands.

Would you be able to send over your current advertising rates?  

We would also be happy to invite you to join our affiliate program on [Network], please let me know if you are interested and I will send over more details. 

I look forward to getting this partnership started!

Best Regards,

XXX

Influencer Template:

Hi ____,

I work with _____ and we would love to work with you!

We are a leading (industry) retailer and are looking to work with some amazing influencers to (enter your goal here i.e. grow our brand’s instagram reach). I found your profile and think you would be a perfect fit!

We would be happy to feature you on our channels of over ___ followers. Your audience  is similar to our own and we think we could build a strong partnership together.

We would be happy to provide a free product (or trial service) for you to use to create a unique post in your own tone and style.

Please let me know if you are interested in a partnership and I'll send over more details.

Thanks!

XXX