Protect: Data Quality Alerts – Mediarails

In the Protect workspace, the Data Quality Alerts are used to flag Partners worth investigating further. This tab is useful for keeping an eye on Partners that may be suspicious or may promote other content that does not align to your brand.

There are several reasons for a flag:

Alexa adult content: If the Partner has been flagged as using adult content.
Moz Spam score: If a Partner has a Spam score greater than 6, we automatically flag. If you want a very detailed understanding of how the Spam score is calculated, MOZ will tell you here.
Multiple Facebook Urls: Record has Multiple Facebook URLs and should be reviewed to determine if this is accurate
Multiple Instagram Urls: Record has Multiple Instagram URLs and should be reviewed to determine if this is accurate
Multiple Pinterest Urls: Record has Multiple Pinterest URLs and should be reviewed to determine if this is accurate
Multiple Twitter Urls: Record has Multiple Twitter URLs and should be reviewed to determine if this is accurate
Multiple YouTube Urls: Record has Multiple Youtube URLs and should be reviewed to determine if this is accurate
Too Many Urls: Record has Multiple normal website URLs and should be reviewed to determine if this is accurate
Blocklisted Url: Record contains a URL that has been marked as part of the Mediarails blocklist. This blocklist contains websites that the system assumes would not be an affiliate, such as "apple.com". You may want to review and verify that there are not any issues here.
Email is low quality: Record contains a contact email we have determined to be low quality based on previous bounces or spam flags we have seen system wide. you may want to review and see if you need to adjust your primary contact or add a new contact.
Malformed Url: Record contains a URL that is not properly formatted and therefor not collecting any enhancements through the system. Review and see if you can fix or remove.
Spam Url: Record contains a URL flagged by MOZ as a spammy URL
Adult Url: Record contains a URL that Alexa has flagged for Adult content. Review and make sure this is a partner you want to be working with depending on your business.